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Process & FAQ

How we work — and
what you need to know

From the first call to support handoff. Every step, every question.

Our Process Frequently Asked Questions

Yes — Inbox Engine + Review Boost, stacked free as of 2026-05-16. Two systems in one wedge, capped at 5 free installs per month, in exchange for a video testimonial after launch.

System 1 — Inbox Engine: a 24-hour install of a Conversation Agent on your existing Instagram + Facebook pages. Replies to every DM in under 30 seconds, qualifies the lead, books appointments to your calendar, and logs every conversation to your CRM — even at 11 PM when you're asleep.

System 2 — Review Boost: a campaign that pings your past customer list via SMS + email asking for a Google review. 5–15% conversion typical → 25–75 new reviews on a 500-customer list. Every request lands on a smart-filter rating page first — 4-5★ raters get routed directly to your Google review, 1-3★ raters get routed to a private feedback form to you. Bad reviews never go public.

Total perceived value (both systems + founding cohort bonuses): $1,500–$2,635 at domestic agency rates. After 10 days, $97/mo hosting (≈ ₱5,500/mo) keeps both running — but only if you actively choose to continue. Or save 2 months when paid annually ($970/yr). If you don't continue, we wind everything down clean: both Inbox Engine AND Review Boost cancelled, no auto-bill, no card on file, nothing to dispute later.

It's the wedge to validate before paying for Lead Engine. About 30–50% of free installs convert to paid Lead Engine within 90 days — but there's no obligation. See the full free offer →

Review Boost is the second system stacked free with Inbox Engine (locked 2026-05-16). Five components running on the same GoHighLevel infrastructure — zero incremental delivery cost, which is why it's bundled.

Component 1 — Past Customer Reactivation (Day 1–7): we import your past customer list, send personalized SMS + email asking for a Google review. 5–15% conversion typical. A client with 500 past customers sees 25–75 new reviews in the first 7 days. This is the Day-1 ROI proof.

Component 2 — Smart-filter funnel (the reputation guardrail): every review request lands on an intermediate rating page first. 4-5★ raters get routed directly to your Google review. 1-3★ raters get routed to a private feedback form to you — unhappy customers feel heard (their feedback goes to the owner), the owner gets a chance to make it right offline, your public review profile stays clean. Competitors charge $200–$400/mo for this feature alone.

Component 3 — New-Customer Automation (Day 8+ ongoing): every contact you tag as a completed job auto-pings the customer 24–48 hours later for a review, with the same smart-filter guardrail and 3-day + 7-day reminder cadence.

Component 4 — 5★ Auto-Post to FB feed + IG story: every new 5-star review reposts automatically to your Facebook feed + Instagram story as social proof. Compounds your organic reach with zero effort. Birdeye / NiceJob bundle this at $50–$100/mo.

Component 5 — Auto-drafted Review Responses (Reviews AI Suggestive): AI drafts a reply to every new review in your voice. You approve in your GHL inbox or via SMS link. Goodwill compounds with zero typing. Premium SaaS feature at $100–$200/mo standalone.

Founding cohort bonuses (5 spots / month): Photo Digitization — paper notebook → CSV via AI (so Day-1 reactivation can fire) — $30–$50 free. Public Booking Page — branded customer-facing booking link replacing Calendly / Acuity — $10–$20/mo standalone free.

What's not promised: top-3 Google Maps ranking (depends on too many factors), bad-review removal (Google rarely removes legitimate negatives), 100 reviews in 10 days (depends on your list size + culture — typical is 5–15% of list). Skip verticals: HIPAA-regulated health, compliance-heavy legal.

That's exactly what the smart-filter funnel is built for — it's the single biggest selling point of Review Boost.

We don't send customers straight to Google. They land on a rating page first that asks: "How was your experience with [Business]?" with a 1–5 star selector. 4-5★ raters get routed directly to your Google review. 1-3★ raters get routed to a private feedback form that emails directly to you. The unhappy customer feels heard, you get a chance to make it right offline, and your public review profile stays clean.

Typical results: this filter catches 80%+ of unhappy customers before they post publicly. The bad ones that still leak through? You'll have so many new 5-star reviews stacked above them that one negative looks like an outlier — not a pattern.

We never write fake reviews, never bulk-buy reviews, never delete legitimate negatives (against Google ToS). The smart-filter is legitimate consent-based routing — you're asking the customer how they'd like to give feedback, and respecting their answer.

No auto-bill. You only pay if you actively choose to continue. At Day 10, you pick one of three doors:

  • Door 1 — Continue both systems at $97/mo hosting (≈ ₱5,500/mo). Both Inbox Engine + Review Boost stay live. Positioned as platform/infrastructure — like internet for a business.
  • Door 2 — Upgrade to Lead Engine ($1,497 + $297/mo) for follow-up sequences, full CRM, and lead scoring on top.
  • Door 3 — We wind everything down clean. Both Inbox Engine AND Review Boost cancelled. No card on file, nothing to dispute later. The build comes out of your account clean.

No card is collected during the 10-day free trial. If you don't actively pick Door 1 or Door 2 by Day 10, we default to Door 3 and wind everything down — cleanest possible exit.

Why no Money-Back Guarantee on the first paid month? Because you only get billed if you've already decided it's working. The 10-day free trial is the test. If both systems haven't earned the paid month at Day 10, we cancel — same outcome as a refund, simpler mechanic, no card friction.

AM Systems is built for service businesses with DM volume — trades & home services, salons, clinics, gyms, cafés, coaches, agencies, retail. If customers DM you first and book second, this is for you.

If you're still validating your idea or haven't made your first sale, this isn't the right fit yet. But if you're bringing in revenue and the bottleneck is infrastructure — how leads come in, how they convert, how your team operates — that's exactly what we solve.

Not sure where you fit? Start with the free Inbox Engine — it's the cheapest way to find out.

Yes — and Business OS is fully customized to your business. The MAD Store Ops bundle below is our typical retail starting point, but every Business OS deployment is built around what you actually need. Don't want inventory? Skip it. Need custom integrations, dashboards, or workflows we haven't listed? We build those instead.

Under Business OS we typically build MAD Store Ops — a custom Store Operations & Inventory System for retail, wholesale, and multi-branch businesses. The 8 core modules cover what most multi-location operators need: Inventory Management, Order Entry, Stocktake Sessions, Restock & Delivery Log, Supplier Management, Purchase Orders, Branch Transfers, and an Operations Dashboard.

It's designed for how real retail operations run — multi-branch visibility, supplier workflow, and live inventory built in from day one. Battle-tested across PH retail (4-branch deployment, 30+ hours/week saved) and ready for AU/global retail with the same architecture.

Why clients choose us over monthly subscriptions: SaaS platforms charge you forever. AM Systems builds the system once and you own it forever. For stores that stay in business 2+ years, owning is already cheaper than renting.

Having an existing team or tools isn't a problem — in many cases, it's an advantage. We work with what you already have wherever possible. For Lead Engine and Sales Engine, we deliver primarily through GoHighLevel — a proven all-in-one platform. For Business OS, we build custom systems using our own MAD Store Ops stack. If you're already using other tools, we integrate where it makes sense.

If what you have isn't working, we'll tell you — and we'll help you migrate cleanly rather than layering more complexity on a broken foundation.

It depends on the system and tier, but here's a general range:

Lead Engine: 2–6 weeks  |  Sales Engine: 3–7 weeks  |  Business OS: 4–10 weeks

Every project starts with a locked-in delivery date so you can plan around it. The biggest factor in timeline accuracy is your responsiveness — fast feedback, complete assets, and accessible decision-makers always mean a faster delivery.

After the contract is signed and the upfront fee is confirmed, we send you a client intake document that lists exactly what we need. In general, expect to provide: brand assets (logo, colors, fonts), messaging & copy, tool credentials as needed, and any existing materials you want us to reference or migrate from.

If you don't have some of these, we can work around it — but having them ready speeds things up significantly.

Every engagement follows the same 11-step sequence:

  1. 1
    Discovery & alignmentInitial call to understand your business, goals, and current systems.
  2. 2
    Proposal issuedWritten proposal with scope, deliverables, timeline, and investment.
  3. 3
    Proposal approvalYou review and confirm. Adjustments handled here before anything is signed.
  4. 4
    Contract signingFormal agreement signed. Scope, timeline, and terms locked in writing.
  5. 5
    Project kickoff — 50% upfront feeUpfront fee secures your slot. Work begins only after confirmation.
  6. 6
    Client intake & asset submissionWe send the intake document. You provide all required assets.
  7. 7
    Asset confirmationWe review submissions and flag anything missing before the build begins.
  8. 8
    Build phaseWe build the full system to the agreed scope with regular check-ins.
  9. 9
    Delivery & reviewWe present the completed system. You test and review. Revisions addressed within scope.
  10. 10
    Final fee & handoverRemaining 50% collected on approved delivery. Full docs and access transferred.
  11. 11
    Support periodDedicated post-delivery window — 14 to 90 days depending on your tier.

Yes — and that's usually the right move. Most clients start with the system that addresses their biggest constraint right now. Each system is designed to work on its own and to integrate cleanly with the others when you're ready to expand.

There's no pressure to commit to all three upfront — build what you need now, grow into the rest.

That's exactly what the Single Workflow Add-On is for — from $497 one-time, live in 48 hours, pick exactly one bottleneck and we solve it.

Available workflows: Document Processing (invoice / contract / form auto-extract to Sheets or QuickBooks, $497–$1,997 by volume), Cold Email Drafter (100–500 personalized cold emails drafted in under 15 min, landed in Gmail Drafts for human review + send — $997–$1,497 standalone, see it run →), Database Reactivation (60-day campaign on your dormant CRM — 1,000% ROI in 60 days or you don't pay, $2,997–$4,997), or Internal Reporting (your team's status updates auto-summarized to Slack or email, from $297/mo with no setup fee).

It's a paid add-on — doesn't include the free Inbox Engine wedge. Best for businesses that already handle their inbox and need a specific second flow, or for fixing one painful bottleneck before scoping a full tier. See the Single Workflow card on pricing →

Voice Qualifier calls every new lead within 30 seconds — 2 AM, weekends, holidays — qualifies them with a custom 5–8 question flow, books the qualified ones onto your calendar, and writes the full call transcript back to your CRM as a contact note. From $1,500 setup + $147/mo per account · capped at $797/mo for 10 accounts. Watch the 3-min Loom demo →

Who buys this: US/CA lead-gen agencies running paid ads for 1–10 client accounts (epoxy, contractors, home services, real estate, mortgage, dental — high-ticket inbound where speed-to-lead breaks conversion math). Also fits solo operators capturing 50+ phone numbers/month who can't return calls fast enough themselves. Replaces $1,200–$1,600/mo human appointment setters with parallel multi-account 24/7 coverage.

Regulatory guardrail: US / CA only · consent-captured leads only. We only call leads who explicitly captured their phone number through your inbound flow (TCPA-compliant, ACMA where applicable). No cold-list dialing, ever. Every call opens with an AI-disclosure intro in the first sentence — non-negotiable for trust + compliance.

What you'll spend: Setup is one-time. Monthly recurring scales per account ($147 first → $97 each additional → capped at $797/mo for 10 accounts). Telephony pass-through (~$0.35/call US mobile) billed at cost — not marked up. Year-1 at full scale ≈ $16K vs $28–96K for 2–5 human setters. See the Voice Qualifier card on pricing →

For operators ready to rebuild their entire customer-facing operation around AI — not buy a single tier. $10K–$15K, by application only, limited to 1 client per quarter, senior-built end-to-end from discovery to handover.

What's different from Business OS: custom architecture built from scratch around your operation (not adapted from a template), a direct messaging line (WhatsApp, Slack Connect, or Telegram) with 4-hour SLA on critical issues, weekly architecture review for the duration of the engagement, and Document Processing + Cold Email Drafter + Database Reactivation all bundled at no additional fee (combined standalone value $4,500–$8,500).

Application process: 60-min discovery call + reference check before we quote. No money-back guarantee on this tier — custom-scope engagements need different commercial terms — but Service + Performance guarantees are in writing. See the Strategic AI Partner card on pricing →

No. Every project includes a dedicated support period — 14 to 90 days depending on the tier. During that window, you have direct access to raise questions, flag issues, or get help understanding how the system works.

We also deliver full system documentation with every project. You shouldn't need to depend on us indefinitely because we make sure you understand and own what we built. Ongoing maintenance is available as an add-on after the support period.

50% to start, 50% on delivery. No complicated milestone structures. We tie half our fee to the outcome — so we only get fully paid when the agreed scope is delivered.

Delivery Guarantee: If we fail to deliver the agreed scope within the agreed timeline due to our fault, we refund up to 50% of the total project value.

This guarantee does not apply in cases of:

  • Client delays — late feedback, approvals, or missing assets
  • Changes requested outside the agreed scope
  • Third-party platform limitations or issues outside our control

All deliverables are based strictly on the agreed scope defined in the proposal.

All projects require 50% upfront to begin work — this covers planning, system design, and setup labor, and is non-refundable once we've started.

The remaining 50% balance is covered by your money-back guarantee window — 30 days for Lead Engine + Voice Qualifier, 60 days for Sales Engine + Business OS. If we miss the agreed KPI in your contract within that window, we refund the balance — and you keep everything we built.

Single Workflow Add-Ons (one-time fee, $497–$1,997) carry a 7-day Service Guarantee — if the workflow isn't firing correctly within 7 days, we rebuild it free. Database Reactivation has its own 1,000%-ROI-in-60-days guarantee — miss the number, refund in full. Guarantee math is based on the qualification gate locked in writing pre-campaign: minimum 500 dormant contacts + $50+ average customer value + 6+ months of dormancy. We audit your list before quoting — if the math doesn't pencil, we won't take the project.

Voice Qualifier ($1,500 setup + $147–797/mo) carries Service (rebuild free if calls fail to fire as scoped) + Performance (90%+ call-connect rate, 30%+ qualification rate — or month free) + 30-day money-back on the 50% balance you paid at go-live. US/CA deployments only · consent-captured leads only · the Performance guarantee assumes lead volume ≥ 30/mo per account.

Strategic AI Partner engagements ($10K–$15K) are custom-scope and don't carry a money-back guarantee — but Service (rebuild free) and Performance (contractual KPI) guarantees apply in writing.

If a cancellation occurs before work has started, we issue a partial refund of the deposit at our discretion.

Yes — you always own your data and the system we build. We offer two hosting paths so you can choose how to run it:

Option A — We Host (Managed): Your GoHighLevel lives inside our agency workspace. We handle uptime, monitoring, and minor tweaks. Hosting + retainer ranges from $297/mo (Lead Engine) to $797/mo (Business OS), depending on tier. Simplest path — best for solo operators or first-time buyers.

Option B — You Own (Sovereign): You buy your own GoHighLevel account and (for Sales Engine) your own n8n Cloud or self-hosted VPS. We build everything inside your accounts and hand over full access. No monthly fee from us. Best for businesses with sensitive data or anyone who wants full data sovereignty.

You can switch paths anytime — migration is a flat $217, performed within 10 business days with zero intended downtime.

Hosting keeps the lights on — the servers, GoHighLevel sub-account, uptime monitoring, and up to 2 hours per month of minor tweaks. It's infrastructure.

Monthly Retainer is active work — A/B tests, new workflows, optimization, additional builds, campaign adjustments. It's ongoing project work ($297–$797/mo depending on scope and tier).

They're always separate line items — never combined. You can have one, both, or neither. Most clients start with hosting only, then add a retainer once the system is proving ROI.

Day 0: Grant access to your IG + FB pages + 30-min kickoff call. Locks voice, FAQ, qualifying questions + captures the 4 baseline numbers (current Google reviews, current FB reviews, past-customer count, new-customers/month) + collects your past customer list for the Review Boost campaign.

Day 1: Both systems live within 24 hours of access. Conversation Agent firing auto-replies on IG + FB. Review Boost campaign begins pinging your past customers via SMS + email.

Day 1–7: Reviews start landing. Expected: 5–15% conversion → 25–75 new Google reviews on a 500-customer list. The Day-1 ROI proof.

Day 5: Satisfaction check + testimonial moment.

Day 10: Stats reminder (DMs answered, qualified, booked + new reviews + 1–3★ raters intercepted) + Priority Support continues.

You don't pay anything during the 10-day install — no card collected. At Day 10, you pick: $97/mo hosting (both systems stay live) — or save 2 months annually for $970/yr — upgrade to Lead Engine, or we wind everything down clean. If you don't actively choose to continue, we default to winding down. You only pay if you actively opt in.

Three questions to ask your current setup:

1. How specifically is it scoring leads (hot / warm / cold) and routing to your CRM?

2. What happens at 11 PM on a Saturday — does it hold a real two-way conversation, or send a canned auto-reply?

3. How are you tracking what's actually converting vs. just responding?

ManyChat is a chatbot platform — great for canned flows. The Inbox Engine is a Conversation Agent inside GoHighLevel + n8n that scores, routes, books, and logs. If your existing setup answers all three, keep it. If not, that's the gap we install against.

It sounds like you. The 60-min onboarding intensive locks your brand voice, common phrases, and signature objection handlers into the bot's prompt. The founder personally reviews the first 50 conversations to tune drift before it hits your real prospects.

We also include a Voice Pack with industry-specific opening templates (clinic / salon / gym / café / agency variants) at no extra cost in the founding cohort.

Because lock-ins are how agencies hide bad work. We don't need them.

The Triple Guarantee carries the commitment instead — Service (rebuild free), Performance (KPI miss = next month free), Money-Back (50% balance refunded if KPI missed in window).

You can cancel hosting + retainer with 30 days written notice anytime. We migrate your build to a Sovereign account (Option B) within 10 business days at a flat $217. No exit penalty.

Recurring billing always starts at go-live — never at signature.

At signature: 50% setup deposit (covers build hours).

At go-live (when the system is running): 50% setup balance + first month of hosting + retainer.

After: auto-debit on the same calendar day each month.

You don't pay monthly fees for a system that isn't running yet.

Still have
questions?

Ask us anything before you commit. No pitch — just an honest conversation about fit.

Delivery Guarantee

We build it right or we refund. Miss the scope or timeline due to our fault? We refund up to 50% of project value.